As averageness is wholeheartedly adopted and embraced by most businesses in the products they produce, the services they deliver and the people they recruit, leadership dies quickly and excellence follows. Producing average stuff, recruiting average people and running an average business. The outcome is mediocrity which kills the spirit of any business. Worse, when the marketers for such average businesses go wild online and offline promoting their average stuff which cause more stress and confusion.
If averageness is the business of your business, you cannot light up and hold up the leadership torch high and shout loudly, we are the leaders and pioneers of our time. Leadership is about excellence and excellence is about adding real value to people which impacts their lives positively.