Entrepreneurship is not about starting a business

Most people think that entrepreneurship is about starting, organizing, and managing any enterprise and selling anything to people. They think that leadership is about maintaining that enterprise and managing people. Entrepreneurship is a serious and genuine attempt at solving big problems. It is about addressing them in a business model. Entrepreneurship is not about selling […]

Leaders attract believers, not skeptics

Let us consider this example below of an advertised job opportunity for the position of priest in the Catholic Church to examine how attracting the people who share the same ideology and belief is critical in attracting the right people. POSITION SUMMARY: A Roman Catholic priest is needed to coordinate and participate in Roman Catholic […]

Do not confuse it. Marketing vs sales.

  Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]

Why did you create the company?

Most companies’ CEOs, executives, and managers spend long hours behind closed doors to steer and advance the ship. Many complicated graphs, presentations, and a thick pile of papers are employed to invent the competitive advantage that will make them different and unique. They want to unravel the secret recipe that will transform their business to […]

Two different kings

In chessboard, the army moves to capture the opponent’s pieces. When the opponent’s king is checkmated, the game is over. The ranks from the lowest to the highest in the army die to protect the king. This contradicts the rules of true leadership where the king, namely the leader should frontline the battle and strive to face […]

Two kinds of companies operate in the world.

The first seeks to maximize the positive impacts for people through solving the problems facing them. The other maximizes profits by ignoring or creating problems. The first one is genuinely empowering people, and the other one is negatively impacting them. Which one is your business?

Online businesses are mushrooming

Since Covid-19 hit the planet early this year, most businesses swiftly changed their business models from offline to online. The number of businesses which are born online every day is staggering. To survive, go online. The trend is online. It is a survival game which is understandable, but how many me-too businesses and me-too products […]

A purpose is born when the company is created

Most companies’ CEOs, executives, and managers spend long hours behind closed doors to steer and advance the ship. Many complicated graphs, presentations, and a thick pile of papers are employed to invent the competitive advantage that will make them different and unique. They want to unravel the secret recipe that will transform their business to […]

To the heads and deans of business schools around the world

To the heads of business schools whose institutions offer and teach management and leadership MBA programs and different training programs. Please read and understand the following statement below because the lack of leadership in your educational institutions has adversely affected people in businesses around the world. The idea of managing and controlling things is logistically […]