Since Covid-19 hit the planet early this year, most businesses swiftly changed their business models from offline to online. The number of businesses which are born online every day is staggering. To survive, go online. The trend is online. It is a survival game which is understandable, but how many me-too businesses and me-too products […]
The factory model of management has resulted in the sunrise to the sunset pattern. Capitalism has reinforced this model over the last 100 years. The dotcom revolution has facilitated working remotely but preserved the status quo.
Most companies’ CEOs, executives, and managers spend long hours behind closed doors to steer and advance the ship. Many complicated graphs, presentations, and a thick pile of papers are employed to invent the competitive advantage that will make them different and unique. They want to unravel the secret recipe that will transform their business to […]
To the heads of business schools whose institutions offer and teach management and leadership MBA programs and different training programs. Please read and understand the following statement below because the lack of leadership in your educational institutions has adversely affected people in businesses around the world. The idea of managing and controlling things is logistically […]
If a farm experiences poor crop yields for many seasons, it means three things: the quality of the seeds may be bad, the environment is not suitable for farming, or the farmer crops’ cultivation is not proper. Similarly, if a business has been in a state of continuous decline, it means three things: the foundation […]
They start with big smiles and handshakes; can I stop you for a second please? All of us encounter the annoying salespeople who walk the streets trying to sign us up for regular direct deposits. This kind of street selling is the foolishest selling technique ever existed. Street selling is not only salesy but annoying […]
Do not compromise on prices, improve your offerings Lower prices do indicate that the seller has compromised two main things, either the quality of the products or the working conditions for the workers. Discounts attract customers and empty shelves, but when they become repetitive and bottoming down the prices is the strategy, things go wrong. […]
Be there when the sun rises, follow the orders, run the machines, obey the boss, leave when the sun sets, get your pay check and that is it. You are the employee of the 21st century
If averageness is the business of your business, you cannot light up and hold up the leadership torch high and shout loudly, we are the leaders and pioneers of our time
Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.