Branding is not the marketing tricks and tactics that are performed to attract more customers. Branding aims at reflecting the identity of the brand. The brand reputation will be exposed if the brand does not demonstrate the value that generates and the impact, it creates. The brand is not just a product or service, […]
The standard of measurement is the number of followers and likes. This is how people on social media measure their success and fame. Social media machines have controlled people by manipulative metrics. Psychological manipulation is deviously used to change people’s behaviour. Social media trigger the chemicals in the brain which are responsible for gratification, reward, […]
Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing. Marketing is communicating the key message of the business. What does […]
Whether in business or when having a causal conversation with someone, over persuasion belittles the value you are trying to add or create. Be bold, clear and quick to the point when you voice your ideas, insights and offerings, if yours are similar and correspond with theirs, the real conversation starts. If over doubters are […]
It does not need a PHD in business to unravel the hallmarks of a leaderless organisation. Whether in private and public sectors, the symptoms are similar, easily diagnosable, but sometimes disguisable. By saying leaderless, the organisation is certainly purposeless. The most common things among such organisations are that: They are a ‘Me Too business’ and […]
If averageness is the business of your business, you cannot light up and hold up the leadership torch high and shout loudly, we are the leaders and pioneers of our time
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