Great leadership demands a new way of communication.

Using the current corporate communication is a great victory for capitalism and its sister consumerism which sprawled their legs over our lives. The unwillingness to change and replace the industrial and its successor, the capitalist system demonstrates that humans are not at the centre yet and the emphasis is still on the pace of production and the exponential growth of profits.

Re-humanising Capitalism

Businesses that exist to provide solutions to the problems that are facing the society will enable people to use the common moral sense to discern businesses that make the positive impact from those which do not. It is about addressing a social issue with a business model. It is a higher kind of capitalism. It is capitalism as it was ultimately meant to be, meeting important needs, not incrementally competing for trivial differences in product attributes and market share