Do not confuse it. Marketing vs sales.

  Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]

The interpretability of leadership has confused people

When people talk about entirely different things, they experience different views, which lead to different terms and implications. The outcomes will also be different. The interpretability of leadership has confused people as it means different things to different people. Although passion, courage, enthusiasm, and integrity as well as an ability to communicate and delegate are […]

Marketing is not about the number of Ps.

Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing. Marketing is communicating the key message of the business. What does […]

Customer experience

Customer experience is employee experience. If employee experience is poor, customer experience is terrible. Most businesses pay less attention to their employees and focus on the fulfilment of their customers. Most companies invest hugely in upgrading their CRMs and IT systems to improve the customer experience. They give so much attention to the IT element […]

Ready to get started?

The absence of great leadership has caused major problems. Confusing management with leadership is the most overlooked problem of our time. To kick off and embark on the right leadership journey, it is worth answering the questions below. What is your purpose as a leader? Have you actioned your purpose? if yes, how? How has […]

Why did you create the company?

Most companies’ CEOs, executives, and managers spend long hours behind closed doors to steer and advance the ship. Many complicated graphs, presentations, and a thick pile of papers are employed to invent the competitive advantage that will make them different and unique. They want to unravel the secret recipe that will transform their business to […]

As-Is and To-Be

The “as-is” in business is the present situation without making any changes and adjustments. To-be is the future state. As Is mapping reveals how the business is operating today. To-be indicates how the business will operate in the future. If we take this at the personal not the business level, as-is and to-be mechanism teaches […]

Me-too companies

The problem with me-too companies is that they lack the problem-solving capacity. Quality is not an objective. They exist to produce similar products and deliver unneeded services. They confuse customers. When problems arise, they do not deal and ignore the following key fact: How a company disintegrates tells us much about why it was structured […]

Healthy competition inspires innovation

When Google introduced Gmail and YouTube, they knew that their data storage system was not adequate. They had to figure out what to do about this situation. The head of the infrastructure group at that time was a man named Bill Coughran. Bill allowed two teams to work differently, one team to build on the […]