A great business strategy is the leader’s purpose which is a culture by itself. It is a way of communication, operation, decision making, recruitment, marketing and many more. It is the oxygen of the whole organisation not a piece of paper hanged on the walls and no one understands it
Fortunately, it is not too late to be humans again. In face of extreme digitalization and distraction, the social disintegration is predictable, and it will be difficult to be stopped. People must be alert for the warnings of which path, our world is traversing. Despite the bad effects that are badly impacting our world, raising awareness […]
If you have a passion, commitment to making a difference in the world and affinity for other fellow humans then now is the perfect time to start. The world needs all of us to make the change happen. Pursuing the mission of building a better world through integrated and holistic commitment has made some leaders […]
Businesses that exist to provide solutions to the problems that are facing the society will enable people to use the common moral sense to discern businesses that make the positive impact from those which do not. It is about addressing a social issue with a business model. It is a higher kind of capitalism. It is capitalism as it was ultimately meant to be, meeting important needs, not incrementally competing for trivial differences in product attributes and market share
Most schools and universities have nothing to do with helping people discovering their passions and embarking on their purposes for one simple reason. They do not know theirs
Using the current corporate communication is a great victory for capitalism and its sister consumerism which sprawled their legs over our lives. The unwillingness to change and replace the industrial and its successor, the capitalist system demonstrates that humans are not at the centre yet and the emphasis is still on the pace of production and the exponential growth of profits.
History speaks volumes about the collapse of civilizations. The last 12,000 years witnessed the rise and the fall of small, medium, and big empires. Hundreds of books have been written about the subject. History scholars, archaeologists, and anthropologists have presented irrefutable proofs about the factors that contributed to the rise as well as the demise. […]
We care about you, trust us. You are the center of the universe. Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected. We think it’s important that everyone who invests in Facebook understands what this mission means to […]
The downfall of many businesses often lies in their inability to clearly define their purpose. What are they truly trying to accomplish? Most businesses talk about their competitive advantages or unique selling points, but what they call a competitive advantage is vague and can hardly be understood. Essentially, a competitive advantage is how they gain […]
In a world of academia where the chartered institute of Marketing, CIM” defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Also, CIM adds up that successful marketing depends upon addressing many key issues. These include: What is a company going to produce? How much is it going to […]
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