History speaks volumes about the collapse of civilizations. The last 12,000 years witnessed the rise and the fall of small, medium, and big empires. Hundreds of books have been written about the subject. History scholars, archaeologists, and anthropologists have presented irrefutable proofs about the factors that contributed to the rise as well as the demise. […]
We care about you, trust us. You are the center of the universe. Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected. We think it’s important that everyone who invests in Facebook understands what this mission means to […]
The downfall of many businesses often lies in their inability to clearly define their purpose. What are they truly trying to accomplish? Most businesses talk about their competitive advantages or unique selling points, but what they call a competitive advantage is vague and can hardly be understood. Essentially, a competitive advantage is how they gain […]
In a world of academia where the chartered institute of Marketing, CIM” defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Also, CIM adds up that successful marketing depends upon addressing many key issues. These include: What is a company going to produce? How much is it going to […]
Bad leadership has impacted people’s lives negatively inside and outside businesses. Those who call themselves leaders in the business world have misunderstood and misapplied leadership which caused major problems. Blaming everything except the bad leaders has exacerbated the problem not only at the business level but globally The challenge is in raising awareness about the […]
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