What is your purpose? If you cannot answer this question, you are essentially undermining your passion, defocusing your energy, limiting your potential and not getting closer to the core of who you are. Unravelling your true DNA is must do not a luxury thing that you choose to do or not. It is the core […]

I wish nothing bad will happen. I hope things get better. What if they get worse? I did what I had to do and other things are not under my control, so I should not be worried. To a certain extent you’re right. Have you considered your position if things get really out of your […]

  Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]

This is how we operate in life, we have an assumption about something which leads us to make a decision. The final outcomes are the result of the decisions we made. Take any decision in life and it is a result of a certain assumption. Our underlying assumptions govern our decisions. Whether something is true […]

There are many reasons for the fall of civilizations, nations, and companies. Whom are we going to blame? Kings, governments, systems, geography, or history? Historians offer varying lists of criteria for the fall of civilizations, but most of the lists include the following important factors: a large population, food scarcity, a centralized government, controlling religion, […]

If you are trying to be creative, create quality work and add value to people, do not give up. Clap to yourself and move on. If you are trying to create change, resistance will get bigger in your way. Do not be scared, push more and continue what you started. Do not give up. Most […]

When people talk about entirely different things, they experience different views, which lead to different terms and implications. The outcomes will also be different. The interpretability of leadership has confused people as it means different things to different people. Although passion, courage, enthusiasm, and integrity as well as an ability to communicate and delegate are […]

It means you have to say no to a lot of things. It limits your options and focuses your choices. Standing for something makes you visible and vulnerable. You will be challenged on what you believe. You will be criticized. How must does it cost to stand for something? A lot. Standing firmly for something […]

Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing. Marketing is communicating the key message of the business. What does […]

Customer experience is employee experience. If employee experience is poor, customer experience is terrible. Most businesses pay less attention to their employees and focus on the fulfilment of their customers. Most companies invest hugely in upgrading their CRMs and IT systems to improve the customer experience. They give so much attention to the IT element […]