Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing.

Marketing is communicating the key message of the business. What does the business stand for? Marketing is the art of telling the whole world how your product or service will create, bring and add value. It is communicating the purpose of the business not trivial differences in shapes and colors of the products.  

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