Do not confuse it. Marketing vs sales.

 Kamil toume

Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and paste, a me-too product or service. What I am talking about does not work, because you are not building a brand, you are in sales. Sales are about closing deals and transactions. Marketing is talking the identity, story, legacy and culture of the brand.

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