Great content is infectious

If you love what you are posting about, people will feel it. If you are consistent and persistent to present and represent your views, people will respect it. If your content is quality oriented, people will follow it and share it. They will embrace it. At this point, your stuff become infectious. This is when […]

Can you answer this question?

What is your purpose? If you cannot answer this question, you are essentially undermining your passion, defocusing your energy, limiting your potential and not getting closer to the core of who you are. Unravelling your true DNA is must do not a luxury thing that you choose to do or not. It is the core […]

Wishful vs practical thinking

I wish nothing bad will happen. I hope things get better. What if they get worse? I did what I had to do and other things are not under my control, so I should not be worried. To a certain extent you’re right. Have you considered your position if things get really out of your […]

Do not confuse it. Marketing vs sales.

  Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]

Assumptions, decisions and outcomes

This is how we operate in life, we have an assumption about something which leads us to make a decision. The final outcomes are the result of the decisions we made. Take any decision in life and it is a result of a certain assumption. Our underlying assumptions govern our decisions. Whether something is true […]

They blamed everyone except themselves

There are many reasons for the fall of civilizations, nations, and companies. Whom are we going to blame? Kings, governments, systems, geography, or history? Historians offer varying lists of criteria for the fall of civilizations, but most of the lists include the following important factors: a large population, food scarcity, a centralized government, controlling religion, […]

Do not give up

If you are trying to be creative, create quality work and add value to people, do not give up. Clap to yourself and move on. If you are trying to create change, resistance will get bigger in your way. Do not be scared, push more and continue what you started. Do not give up. Most […]

The interpretability of leadership has confused people

When people talk about entirely different things, they experience different views, which lead to different terms and implications. The outcomes will also be different. The interpretability of leadership has confused people as it means different things to different people. Although passion, courage, enthusiasm, and integrity as well as an ability to communicate and delegate are […]

Standing for something

It means you have to say no to a lot of things. It limits your options and focuses your choices. Standing for something makes you visible and vulnerable. You will be challenged on what you believe. You will be criticized. How must does it cost to stand for something? A lot. Standing firmly for something […]

Marketing is not about the number of Ps.

Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing. Marketing is communicating the key message of the business. What does […]