The core concept of the hierarchy of human needs (HHN) proposed by Abraham Maslow, an American psychologist, in 1943 is that no one can be fulfilled unless other essential needs have been met. Maslow invented the hierarchy of needs to describe the paradigm through which human needs move through. He divided the human needs into deficiency needs and growth needs. The attainment of the self-actualization at the top of the human needs relies on satisfying and achieving the lower needs like feeling safe and having a sense of belonging and self-esteem.
As humans have both lower and higher needs and they must fulfill the lower needs to reach the higher ones. Businesses are no different; they must have their basic lower needs met before reaching the higher ones.
This begs the question: What are the lower and the higher needs of any business regardless of the size and the industry?
Leadership should not be blindly pursued; it should be first understood. Understanding why you are in business in the first place and the impact that you set to create is necessary. This is the foundation of the new hierarchy for business?
The hierarchy of Business Needs, HBN is the cornerstone of Kamil’s book, Separating Grain from Chaff. HBN starts with purpose as the foundation of the hierarchy and ends with the unquestionable business fact that the final impact of the business determines the soundness of its purpose.
The Hierarchy of Business Needs, HBN presents a thought-provoking, inspiring, and challenging task for all current and future leaders. Ultimately, leaders are challenged with building businesses that are purposeful, inspiring, empowering, profitable, and, most importantly, humane.
The Hierarchy of Business Needs forms with Maslow hierarchy of needs the metrics that separates the leaders from the non-leaders, namely grain from chaff.