It is difficult for any army to wage and win a war by attacking the enemy at all fronts. This is impossible logistically and strategically. Similarly, how many marketing fronts are needed to market the business and win customers? How many social media channels? Twitter, Facebook, LinkedIn, Instagram or YouTube, etc. Most businesses are stationed […]
Today, most people are stuck in an emotional and psychological struggle. The struggle is that their peers got more views and likes. Comparison is the new disease. 99 % of the content on the internet is of low quality. Everyone wants the market attention. It is not the attention that matters, it is the […]
In 2016, I wrote a post titled “The real competitive advantage in any business is one word only which is people” which outlines the fact that the failure of most businesses stems from their inability to determine why they exist. What are they trying to achieve? Using a competitive advantage implies competitiveness and encourages businesses […]
Do not compromise on prices, improve your offerings Lower prices do indicate that the seller has compromised two main things, either the quality of the products or the working conditions for the workers. Discounts attract customers and empty shelves, but when they become repetitive and bottoming down the prices is the strategy, things go wrong. […]
Last week, a friend of mine from Turkey messaged me an Instagram post showing someone who went very crazy and silly in talking about the loss of his love. The man’s video went viral in seconds on social media hitting millions of views and likes. My friend’s question was why shallowness and silliness today are […]
when the number of likes, views, counts, comments and followers become the metrics, the downside effects are countless. People tend to focus on the number of followers more than their products
Rarely do we find purposeful and educational content, tweets, retweets, DMs on the web and all sorts of social media channels that educate people.
Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.
Manipulating the human psychology to drive certain buying behaviors is the marketing strategy of most companies.
The concept of customers are always right is one of the most misleading mottos ever used in business. Customers are human beings and human beings can be right, wrong, dishonest, unrealistic and so on.
