Last week, a friend of mine from Turkey messaged me an Instagram post showing someone who went very crazy and silly in talking about the loss of his love. The man’s video went viral in seconds on social media hitting millions of views and likes. My friend’s question was why shallowness and silliness today are widely trending online and offline. He paused and asked another serious question. Do shallowness and silliness on the social media make more money than serious professions like engineering, accounting,real estate marketing,etc? It is worth noting here that if the wonkiness performed by some Instagrammers and YouTubers which they call “marketing” worked for some people, it should not become a me-too business for all. Everyone wants to be the influencer of all time selling shits online to people and adding ZERO value to them. 

PS. I think it’s worth clarifying a key point here that Social media has given all of us wonderful opportunities to show the world our gifts. It is a key tool in business. What I am criticising here is its broader negative aspects and consequences. 

“In a time of universal deceit, telling the truth is a revolutionary act”. Inspired by this quote by George Orwell, I changed it to be “In a time of universal silliness and shallowness, acting intellectually makes people look silly”. This is the short answer to my friend. Lack of intellectuality and professionality has become a real crisis inflicting “the youth of the world”. Thanks to Social media. 

Social media has successfully made people question themselves first then question the soundness of different things. Fakeness, shallowness and silliness are the characteristics of the digital age for most people. Are such people adding real value to us? Are they offering great products and services? Are they inspiring us to be the better versions of ourselves? If the answer is YES, it means an open invitation for you to reconsider your reality and rediscover yourself. You are the problem.