Quality, quality and quality.

Everyone is in a rush to talk, write, create, and produce. Speed is not a good metric. Social media reinforced it. Everything is done instantaneously with a strike of a keypad or a keyboard. The result is few inspiring and useful content and books. The internet is full of rubbish content. True artists are scarce. […]

The metric is deliberately rigged.

The standard of measurement is the number of followers and likes. This is how people on social media measure their success and fame. Social media machines have controlled people by manipulative metrics. Psychological manipulation is deviously used to change people’s behaviour. Social media trigger the chemicals in the brain which are responsible for gratification, reward, […]

DM meaningfully. Enough BS.

The number of “experts” who reach out to connect online is staggering. A marketing manager followed me on Twitter and immediately sent me a message that she can magically help me rock the internet. She did not even bother herself  to read my profile or the posts to see if I am right person for […]

Do not confuse it. Marketing vs sales.

  Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]

Marketing is not about the number of Ps.

Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing. Marketing is communicating the key message of the business. What does […]

Do not over persuade them

Whether in business or when having a causal conversation with someone, over persuasion belittles the value you are trying to add or create. Be bold, clear and quick to the point when you voice your ideas, insights and offerings, if yours are similar and correspond with theirs, the real conversation starts. If over doubters are […]

How many battlefronts are needed to win a war?

It is difficult for any army to wage and win a war by attacking the enemy at all fronts. This is impossible logistically and strategically. Similarly, how many marketing fronts are needed to market the business and win customers? How many social media channels? Twitter, Facebook, LinkedIn, Instagram or YouTube, etc. Most businesses are stationed […]

Leading advantage vs competitive advantage

In 2016, I wrote a post titled “The real competitive advantage in any business is one word only which is people” which outlines the fact that the failure of most businesses stems from their inability to determine why they exist. What are they trying to achieve? Using a competitive advantage implies competitiveness and encourages businesses […]

The ABCs of running a business.

Do not compromise on prices, improve your offerings Lower prices do indicate that the seller has compromised two main things, either the quality of the products or the working conditions for the workers. Discounts attract customers and empty shelves, but when they become repetitive and bottoming down the prices is the strategy, things go wrong. […]