Branding is not the marketing tricks and tactics that are performed to attract more customers. Branding aims at reflecting the identity of the brand. The brand reputation will be exposed if the brand does not demonstrate the value that generates and the impact, it creates. The brand is not just a product or service, […]
Everyone is in a rush to talk, write, create, and produce. Speed is not a good metric. Social media reinforced it. Everything is done instantaneously with a strike of a keypad or a keyboard. The result is few inspiring and useful content and books. The internet is full of rubbish content. True artists are scarce. […]
The standard of measurement is the number of followers and likes. This is how people on social media measure their success and fame. Social media machines have controlled people by manipulative metrics. Psychological manipulation is deviously used to change people’s behaviour. Social media trigger the chemicals in the brain which are responsible for gratification, reward, […]
The number of “experts” who reach out to connect online is staggering. A marketing manager followed me on Twitter and immediately sent me a message that she can magically help me rock the internet. She did not even bother herself to read my profile or the posts to see if I am right person for […]
Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]
Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing. Marketing is communicating the key message of the business. What does […]
Whether in business or when having a causal conversation with someone, over persuasion belittles the value you are trying to add or create. Be bold, clear and quick to the point when you voice your ideas, insights and offerings, if yours are similar and correspond with theirs, the real conversation starts. If over doubters are […]
It is difficult for any army to wage and win a war by attacking the enemy at all fronts. This is impossible logistically and strategically. Similarly, how many marketing fronts are needed to market the business and win customers? How many social media channels? Twitter, Facebook, LinkedIn, Instagram or YouTube, etc. Most businesses are stationed […]
Today, most people are stuck in an emotional and psychological struggle. The struggle is that their peers got more views and likes. Comparison is the new disease. 99 % of the content on the internet is of low quality. Everyone wants the market attention. It is not the attention that matters, it is the […]
In 2016, I wrote a post titled “The real competitive advantage in any business is one word only which is people” which outlines the fact that the failure of most businesses stems from their inability to determine why they exist. What are they trying to achieve? Using a competitive advantage implies competitiveness and encourages businesses […]
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