Manipulating the human psychology to drive certain buying behaviors is the marketing strategy of most companies.
The concept of customers are always right is one of the most misleading mottos ever used in business. Customers are human beings and human beings can be right, wrong, dishonest, unrealistic and so on.
The power of a good competition is learning, and the beauty of learning is a continuous improvement which serves everyone.
By: Kamil Toume In a world of academia where the chartered institute of Marketing, CIM” defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Also, CIM adds up that successful marketing depends upon addressing many key issues. These include: What is a company going to produce? How much is […]