Since the creation of the first company in the history of mankind, the top down pyramid has been the inspiration. Why? History proudly answers and speaks volumes about this “why” by travelling us through its timelines. It all started when Humans discovered agriculture and minded farming which enriched the few at the top and centralized […]

The cracks of the broken model of leadership first appear in most companies in the way they recruit people. It is impossible to choose like-minded and like-hearted people in one, two or three interviews where the skills’ metrics is the judge.

Fear kills and saps creativity. Fear feeds the status quo and makes it unchangeable and unchallengeable.

The absurdity of management and its inherited and taught concepts are the very fact that management is for things, capital, systems and assets not for people.

when the number of likes, views, counts, comments and followers become the metrics, the downside effects are countless. People tend to focus on the number of followers more than their products

Rarely do we find purposeful and educational content, tweets, retweets, DMs on the web and all sorts of social media channels that educate people.

Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.

Defining the final impact of the business determines the greatness of its purpose and its genuineness.

Manipulating the human psychology to drive certain buying behaviors is the marketing strategy of most companies.

Purpose is not a plan or goal that is changeable and replaceable if it does not work or accomplished. Purpose is your unique DAN which is uncopiable, unmatchable and unchangeable.