Get noticed in today’s world is getting difficult day after day. COVID-19 pandemic has plummeted most markets and saturated the rest. Changing the dynamics and tactics is necessary to protect your niche. For example, the online and social media world is an over-saturated market. Everyone is talking, promoting, selling, educating, etc. Carving out a niche does need consistent and robust efforts to maintain position. Value creation permits you to stay longer. How many are creating real value? The greater the value you create, the longer you stay in the market. This is the formula that most businesses find hard to keep up.