Creativity killers. Yes, they are the factories, I mean the companies of the twenty first century. “Swim with the trend” encouragers. Keep fitting. The machine needs you. Be and stay a cog. Do the job.
“You were not born to be a cog in the giant industrial machine. You were trained to become a cog”. – Seth Godin.
Stay in your comfort zone. Failure is at your doorstep. Do not step up. It is very risky.
Look left and right, the demotivators are around you. This is the problem.