Leadership does not respect averageness.
If averageness is the business of your business, you cannot light up and hold up the leadership torch high and shout loudly, we are the leaders and pioneers of our time
Tag: Insights
Marketing is about purpose and purpose is the brand.
Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.
What makes a great purpose in business?
Defining the final impact of the business determines the greatness of its purpose and its genuineness.
Measuring the business impact
Is it the entrepreneur desire to make money or an impact? What is the primary motivation for any entrepreneur? Making money or making an impact. Coming up with the answer to this question determines the source of inspiration for the entrepreneur.
How I think about leadership in business
The missing link in most organizations around the world is the absence of the purpose language that its absence reinforced the continuity of the factory model of management and spurred the process of dehumanization.
So goes the ERP, so goes the business culture
Installing a software solution means installing a completely new culture. Having an ERP system has many advantages, but It does override the business culture and its identity if it is not a deliberate one.
The concept of customers are always right has retarded the business thinking for a long time.
The concept of customers are always right is one of the most misleading mottos ever used in business. Customers are human beings and human beings can be right, wrong, dishonest, unrealistic and so on.
In the era of purposelessness
Most entrepreneurs and leaders fail because they are purposeless. And purposeless leaders create purposeless businesses, hire purposeless people and make purposeless and valueless products
It is time to re-humanize Human Resources,HR.
The idea that people are replaceable in times of certainty and uncertainty in the corporate world became a reality in people’s minds. The corporate education and the corporate cultures have discouraged most leaders from making any serious attempt to carry out a major transformation.
People do not live to eat, they eat to live. Businesses should be no different at all.
People do not live to eat, they eat to live. Profits are very important for the survival of any business, but what your business is living to achieve. It should exist to contribute and lead
