Striving for mediocrity, do the opposite.
Fear kills and saps creativity. Fear feeds the status quo and makes it unchangeable and unchallengeable.
The idea of managing people in organisations is absurd.
The absurdity of management and its inherited and taught concepts are the very fact that management is for things, capital, systems and assets not for people.
When the metric is the number of likes and followers, it is a race without a finish line.
when the number of likes, views, counts, comments and followers become the metrics, the downside effects are countless. People tend to focus on the number of followers more than their products
Create meaningful not salesy content.
Rarely do we find purposeful and educational content, tweets, retweets, DMs on the web and all sorts of social media channels that educate people.
Marketing is about purpose and purpose is the brand.
Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.
What makes a great purpose in business?
Defining the final impact of the business determines the greatness of its purpose and its genuineness.
Buy it, do not compromise your social status. Consumerism tricks people into buying unnecessary and expensive products.
Manipulating the human psychology to drive certain buying behaviors is the marketing strategy of most companies.
What is your DNA?
Purpose is not a plan or goal that is changeable and replaceable if it does not work or accomplished. Purpose is your unique DAN which is uncopiable, unmatchable and unchangeable.
Why fun at work does not exist or fake
Most companies view fun as unnecessary item on the list and worse when they fake it to make it
What caused all the financial and economic crises throughout history till today? It all started 10,000 years ago.
When humans abandoned the sharing culture and became greedy and selfish, history has started repeating itself. Crash after crash and the financial crisis of 2008 was the most recent episode in the crash show. Unfortunately, the crash show will continue, and more releases are to come because greed and power are still the governing behavior of those at the top.
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