The Hierarchy of Business Needs, HBN.
As humans have both lower and higher needs and they must fulfill the lower needs to reach the higher ones. Businesses are no different; they must have their basic lower needs met before reaching the higher ones.
Tag: leadingadvantage
Leading advantage vs competitive advantage
In 2016, I wrote a post titled “The real competitive advantage in any business is one word only which is people” which outlines the fact that the failure of most businesses stems from their inability to determine why they exist. What are they trying to achieve? Using a competitive advantage implies competitiveness and encourages businesses […]
