Redefining Leadership: The CPO and the Purpose Department”

Leadership is evolving. The old ways of management—focused solely on efficiency, control, and short-term gains—are no longer enough. Today, organisations must elevate leadership, inspire employees, fulfil customers, and drive meaningful transformation. The answer? The Chief Purpose Officer (CPO). If you’re a leader, entrepreneur, or changemaker looking to reshape the future of your organisation, this book […]

Can the CEO Also Be the CPO?

In today’s rapidly evolving business landscape, the roles of CEO (Chief Executive Officer) and CPO (Chief Purpose Officer) often intersect, but they serve distinct purposes. The CEO is responsible for overall business strategy, growth, and financial success. The CPO, on the other hand, ensures that purpose is embedded at the core of the organisation, aligning […]

True leaders challenge the rules, not to defy, but to redefine

It’s true that much of the structure around us—social norms, institutions, and even some rules—can feel like they were created without a nuanced understanding of human potential or creativity. Nonconformists, in this context, often challenge outdated systems and pave the way for innovation and progress. However, true leadership isn’t just about rejecting norms; it’s about […]

CEO VS CPO.

Who is the boss? Who reports to whom? In organisations striving to eliminate the top-down approach, the concept of “boss” shifts. True leaders aim for equality rather than hierarchy. Both the CEO and the CPO hold equal status, without one being superior to the other. While the CEO’s responsibilities may be broader, it doesn’t imply […]

What we need is a shift

Moving from control to empowerment, from efficiency to engagement, and from rigid hierarchy to genuine collaboration. This isn’t about simply being ‘nice’—it’s about unleashing productivity, loyalty, and creativity through a more human-centered approach. To move forward, management must evolve into true leadership, defined by purpose, adaptability, and respect. By moving beyond outdated norms, we create […]

Breaking the Managerial Mindset

When stuck in a purely managerial mindset, individuals may prioritise short-term goals, task-oriented thinking, and rigid structures, which can stifle creativity and limit employees’ potential. Leadership requires a shift in mindset that emphasises emotional intelligence, purpose-driven actions, and a broader perspective that sees employees as valuable contributors with unique talents. This shift from management to […]

They go hand in hand

Being a visionary and a leader often go hand in hand. Visionaries are those who see possibilities that others may overlook, often having an innate ability to imagine a future that breaks away from the current norm. When this visionary thinking is paired with leadership, it creates a powerful combination.

Building a brand is about building leadership

The brand serves as the most visible and immediate representation of an organization’s identity, values, and mission. It communicates to customers, employees, and stakeholders what the organization stands for, its purpose, and how it differentiates itself. A strong, purpose-driven brand not only conveys the essence of the organisation but also helps build trust, loyalty, and […]

A leader’s blind spot

A leader’s blind spot is often their inability to self-reflect and assess their own performance. They may struggle to recognise the need for personal growth, forgetting that leadership is a continuous journey of learning and development. Without this awareness, they fail to evolve and improve their own skills.