Two different kings

In chessboard, the army moves to capture the opponent’s pieces. When the opponent’s king is checkmated, the game is over. The ranks from the lowest to the highest in the army die to protect the king. This contradicts the rules of true leadership where the king, namely the leader should frontline the battle and strive to face […]

Two kinds of companies operate in the world.

The first seeks to maximize the positive impacts for people through solving the problems facing them. The other maximizes profits by ignoring or creating problems. The first one is genuinely empowering people, and the other one is negatively impacting them. Which one is your business?

How many battlefronts are needed to win a war?

It is difficult for any army to wage and win a war by attacking the enemy at all fronts. This is impossible logistically and strategically. Similarly, how many marketing fronts are needed to market the business and win customers? How many social media channels? Twitter, Facebook, LinkedIn, Instagram or YouTube, etc. Most businesses are stationed […]

Ditch the managerial brain

Ditching the managerial brain by replacing the outdated business theories and practices has become very necessary. Managers must understand that effecting this change would be pointless without using the sound model of leadership. The purposeful and humane approaches of leadership. The old-fashioned managerial brain cannot survive in the future irrespective of the new changes post […]

Inspiration is putting the ideology into action

Nelson Mandela, a symbol of the struggle against apartheid in South Africa has been a source of inspiration (not motivation) for people around the globe. Mandela did not write fluffy statements and announce aspirational slogans about the importance of campaigning against the apartheid; he spent 27 years in jail as a political prisoner for that […]

A purpose is born when the company is created

Most companies’ CEOs, executives, and managers spend long hours behind closed doors to steer and advance the ship. Many complicated graphs, presentations, and a thick pile of papers are employed to invent the competitive advantage that will make them different and unique. They want to unravel the secret recipe that will transform their business to […]