Inspiration is putting the ideology into action

Nelson Mandela, a symbol of the struggle against apartheid in South Africa has been a source of inspiration (not motivation) for people around the globe. Mandela did not write fluffy statements and announce aspirational slogans about the importance of campaigning against the apartheid; he spent 27 years in jail as a political prisoner for that […]

A purpose is born when the company is created

Most companies’ CEOs, executives, and managers spend long hours behind closed doors to steer and advance the ship. Many complicated graphs, presentations, and a thick pile of papers are employed to invent the competitive advantage that will make them different and unique. They want to unravel the secret recipe that will transform their business to […]

A great culture is visible

A culture is not the sum of polices and procedures that the business sets and follows. It is not an HR policy that stipulates the organisational norms. A culture is not also the guiding document that determines how the business operates and behaves corporately. A culture is not aspirational slogans and goals. A culture is […]