Branding is not just about colors and logos; it is the true identity of the company. Most executives confuse branding with sales and sales with marketing. Branding is derived from the purpose of the business. When you look at any given brand, it conveys the image of the business, their core values, and what they […]
Everyone can make noise by merely speaking their thoughts and shouting ideas, but few people truly communicate effectively. True communication is a skill that demands clarity, simplicity, and, most importantly, the ability to provide value to the audience. Talkers simply speak, while communicators inspire and educate. Are you a talker or a communicator?
If businesses are judged by the amount of money created, then the metric is revenue. If they are judged based on the ability to make a positive change in people’s lives, then the metric is the purpose of the business.
Branding is not the marketing tricks and tactics that are performed to attract more customers. Branding aims at reflecting the identity of the brand. The brand reputation will be exposed if the brand does not demonstrate the value that generates and the impact, it creates. The brand is not just a product or service, […]
Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing. Marketing is communicating the key message of the business. What does […]
