Kamil Toume, Chief Purpose Officer of Purpose Vanguards Int, clarifies one of the most misunderstood areas in business: the key distinction between management and leadership. The difference lies in their core focus—management is about overseeing assets, inventory, stocks, and shares, while leadership is about inspiring and empowering people. True leaders, such as Martin Luther King […]
Leadership is evolving. The old ways of management—focused solely on efficiency, control, and short-term gains—are no longer enough. Today, organisations must elevate leadership, inspire employees, fulfil customers, and drive meaningful transformation. The answer? The Chief Purpose Officer (CPO). If you’re a leader, entrepreneur, or changemaker looking to reshape the future of your organisation, this book […]
In today’s rapidly evolving business landscape, the roles of CEO (Chief Executive Officer) and CPO (Chief Purpose Officer) often intersect, but they serve distinct purposes. The CEO is responsible for overall business strategy, growth, and financial success. The CPO, on the other hand, ensures that purpose is embedded at the core of the organisation, aligning […]
We are excited to announce the official launch of Purpose Vanguards Int on 28th April 2025! Stay tuned for further details on the leadership movement, including the highly anticipated Chief Purpose Officer (CPO) Programme, and discover how you can join us on this transformative path. Let’s make purpose the new leadership standard. Greetings from Purpose […]
The Apple logo on an iPhone, the swoosh on Nike shoes, and countless other examples are signs of branding, not marketing. People often confuse the two, but they are distinct concepts. Here’s the difference: Branding: Branding is about creating an identity. It’s the process of defining who you are as a company—your values, mission, and […]
It’s true that much of the structure around us—social norms, institutions, and even some rules—can feel like they were created without a nuanced understanding of human potential or creativity. Nonconformists, in this context, often challenge outdated systems and pave the way for innovation and progress. However, true leadership isn’t just about rejecting norms; it’s about […]
Most business leaders and executives misunderstand the essence of business. While making money is undoubtedly a core objective, long-term success in the market demands more. It requires a strong focus on building brand strength and ensuring the business consistently creates and delivers value. This approach is key to driving profitability and achieving sustainability over time. […]
While AI is invaluable for streamlining tasks in today’s world, what we truly need is more emotional intelligence (EQ). This is the essential skill many have lost, as people increasingly interact in disconnected, robotic ways. Social media has eroded natural social skills, and AI only exacerbates the problem. I often meet individuals whose social and […]
The purpose of writing or posting isn’t just to write for its own sake. It’s about capturing your ideas and educating others on what you stand for as a writer or author. I focus on leadership because today’s model prioritises management over true leadership. Redefining this concept is essential.
Who is the boss? Who reports to whom? In organisations striving to eliminate the top-down approach, the concept of “boss” shifts. True leaders aim for equality rather than hierarchy. Both the CEO and the CPO hold equal status, without one being superior to the other. While the CEO’s responsibilities may be broader, it doesn’t imply […]
