Nelson Mandela, a symbol of the struggle against apartheid in South Africa has been a source of inspiration (not motivation) for people around the globe. Mandela did not write fluffy statements and announce aspirational slogans about the importance of campaigning against the apartheid; he spent 27 years in jail as a political prisoner for that cause. He was a man of action.
This is what I mean by ideology; it is a firm conviction in a cause and the glue that holds people together in good and bad times. It is an action, and the consistency of the action is instrumental. If leaders uphold ideologies and communicate them, people will be able to recognize a match between the expressed ideologies and their own. If people are not aware of what leaders stand for, reasoning and questioning will govern their engagement with the environment.