The true deficiency in modern business is not a scarcity of “Chief Purpose Officers.” It is an alarming abundance of executives who have abandoned the study of authentic leadership. They are masters of finance, supply chains, and Six Sigma, yet utterly illiterate in the critical subjects of the human condition, inner self-awareness, the societal contract, […]
Before we talk about hiring a Chief Purpose Officer, we must pause and ask a harder question: is the organization ready for one? If the company’s pulse beats for profit alone, the answer is no. A purpose officer cannot thrive in a system built solely to count, not to contribute. The purpose-maker seeks transformation, not […]
Over the past three months, we have embarked on a global search to identify the top 1% of organisations whose purpose, culture, and measurable impact are driven by genuine meaning—not marketing. Along this journey, we uncovered a sobering truth: behind the many purpose statements and polished certifications, too many companies still fall short of the […]
The Chief Purpose Officer’s role is far too important to be folded into the CEO’s overflowing plate. The CPO isn’t totally separate from the Chief People Officer or the Head of HR — in many ways, they bridge both. The CPO is tasked with: To achieve this, a Purpose Department should exist — a dedicated […]
Kamil Toume, author of Chief Purpose Officer and Founder of Purpose Vanguards, argues that the world’s leading businesses are no longer run by managers—they’re led by meaning-makers. For the top 1%, appointing a Chief Purpose Officer (CPO) is no longer optional; it’s a strategic necessity. In an era defined by disruption, disconnection, and rising expectations […]
Today, I had the absolute pleasure of speaking with Paul Hargreaves, the inspiring CEO of Cotswold Fayre — one of the UK’s leading fine food suppliers. Our conversation was a powerful reminder of how purpose-driven leadership isn’t just good business — it’s a force for good in the world. Paul is doing something truly special: […]
If you’re ready to lead-whether as a business or an individual-now is your moment. This is more than a launch; it’s the beginning of a movement to create real, lasting change. Every day is a chance to make an impact. Every voice, especially yours, matters. By joining PurposeVanguards, you’re not just observing-you’re stepping up, multiplying […]
The future doesn’t belong to managers of process — it belongs to leaders of purpose.To those willing to trade control for connection. Efficiency for empathy. Compliance for commitment. As Chief Purpose Officers, we champion a fundamental shift: From management thinking rooted in the old factory brain — hierarchical, transactional, mechanical — To human-centred leadership focused […]
A CPO – Chief Purpose Officer – is not just a title. It’s a transformational leadership role. A purpose-driven leader who reveals and articulates the true DNA of the organisation: its purpose. Once the CPO is on board, the journey begins with developing the organisation’s leaders first—empowering them to tap into their highest potential and […]
Most visions and purposes start as fuzzy statements—broad, uninspiring, and often lacking clarity. What separates leading organisations from non-leading ones is how they refine and translate that vision into a clear, actionable purpose statement. A true purpose-driven organisation doesn’t just declare what it believes in—it aligns its actions and impact to make that purpose a […]
