Before we talk about hiring a Chief Purpose Officer, we must pause and ask a harder question: is the organization ready for one? If the company’s pulse beats for profit alone, the answer is no. A purpose officer cannot thrive in a system built solely to count, not to contribute. The purpose-maker seeks transformation, not […]
Over the past three months, we have embarked on a global search to identify the top 1% of organisations whose purpose, culture, and measurable impact are driven by genuine meaning—not marketing. Along this journey, we uncovered a sobering truth: behind the many purpose statements and polished certifications, too many companies still fall short of the […]
We live in a world saturated with leadership titles — CEOs, Directors, Chief This and That — and most recently, Chief Purpose Officer. At first glance, this evolution seems promising. After all, the rise of “purpose” in corporate vocabulary should reflect a deeper shift in how we lead, right? Not quite. Dressed for Purpose, Wired […]
Kamil Toume, author of Chief Purpose Officer and Founder of Purpose Vanguards, argues that the world’s leading businesses are no longer run by managers—they’re led by meaning-makers. For the top 1%, appointing a Chief Purpose Officer (CPO) is no longer optional; it’s a strategic necessity. In an era defined by disruption, disconnection, and rising expectations […]
Today, I had the absolute pleasure of speaking with Paul Hargreaves, the inspiring CEO of Cotswold Fayre — one of the UK’s leading fine food suppliers. Our conversation was a powerful reminder of how purpose-driven leadership isn’t just good business — it’s a force for good in the world. Paul is doing something truly special: […]
If you’re ready to lead-whether as a business or an individual-now is your moment. This is more than a launch; it’s the beginning of a movement to create real, lasting change. Every day is a chance to make an impact. Every voice, especially yours, matters. By joining PurposeVanguards, you’re not just observing-you’re stepping up, multiplying […]
Most visions and purposes start as fuzzy statements—broad, uninspiring, and often lacking clarity. What separates leading organisations from non-leading ones is how they refine and translate that vision into a clear, actionable purpose statement. A true purpose-driven organisation doesn’t just declare what it believes in—it aligns its actions and impact to make that purpose a […]
In 2015, I witnessed a troubling incident involving a colleague who had served as the company’s finance manager for five years. As the financial year drew to a close, the CEO decided to implement budget cuts to save money, proposing layoffs as the solution. Despite the finance manager presenting several viable alternatives to avoid job […]
Is your organisation stuck in an outdated managerial mindset? It’s time to unlock transformational leadership and command real impact! 💡✨ In Chief Purpose Officer, Kamil reveals the game-changing shift every organisation must make—moving beyond outdated management to a purpose-driven future. The secret? Empowering a Chief Purpose Officer (CPO) and establishing a Purpose Department to elevate […]
Kamil Toume, Chief Purpose Officer of Purpose Vanguards Int, clarifies one of the most misunderstood areas in business: the key distinction between management and leadership. The difference lies in their core focus—management is about overseeing assets, inventory, stocks, and shares, while leadership is about inspiring and empowering people. True leaders, such as Martin Luther King […]
