What is the standard?
If businesses are judged by the amount of money created, then the metric is revenue. If they are judged based on the ability to make a positive change in people’s lives, then the metric is the purpose of the business.
Tag: differentiation
The real competitive advantage in any business is one word only, which is “people”.
The downfall of many businesses often lies in their inability to clearly define their purpose. What are they truly trying to accomplish? Most businesses talk about their competitive advantages or unique selling points, but what they call a competitive advantage is vague and can hardly be understood. Essentially, a competitive advantage is how they gain […]
