The Chief Purpose Officer’s role is far too important to be folded into the CEO’s overflowing plate. The CPO isn’t totally separate from the Chief People Officer or the Head of HR — in many ways, they bridge both. The CPO is tasked with: To achieve this, a Purpose Department should exist — a dedicated […]
The future doesn’t belong to managers of process — it belongs to leaders of purpose.To those willing to trade control for connection. Efficiency for empathy. Compliance for commitment. As Chief Purpose Officers, we champion a fundamental shift: From management thinking rooted in the old factory brain — hierarchical, transactional, mechanical — To human-centred leadership focused […]
Most visions and purposes start as fuzzy statements—broad, uninspiring, and often lacking clarity. What separates leading organisations from non-leading ones is how they refine and translate that vision into a clear, actionable purpose statement. A true purpose-driven organisation doesn’t just declare what it believes in—it aligns its actions and impact to make that purpose a […]
In this post, Kamil Toume, author of the upcoming book “Chief Purpose Officer” set to release on March 31, 2025, emphasises the critical need for organisations to abandon outdated managerial mindsets. Toume stresses that this shift is essential for effectively fulfilling the Chief People Officer (CPO) role in today’s evolving business landscape. The author argues […]
Kamil Toume, Chief Purpose Officer of Purpose Vanguards Int, clarifies one of the most misunderstood areas in business: the key distinction between management and leadership. The difference lies in their core focus—management is about overseeing assets, inventory, stocks, and shares, while leadership is about inspiring and empowering people. True leaders, such as Martin Luther King […]
Leadership is evolving. The old ways of management—focused solely on efficiency, control, and short-term gains—are no longer enough. Today, organisations must elevate leadership, inspire employees, fulfil customers, and drive meaningful transformation. The answer? The Chief Purpose Officer (CPO). If you’re a leader, entrepreneur, or changemaker looking to reshape the future of your organisation, this book […]
In today’s rapidly evolving business landscape, the roles of CEO (Chief Executive Officer) and CPO (Chief Purpose Officer) often intersect, but they serve distinct purposes. The CEO is responsible for overall business strategy, growth, and financial success. The CPO, on the other hand, ensures that purpose is embedded at the core of the organisation, aligning […]
Who is the boss? Who reports to whom? In organisations striving to eliminate the top-down approach, the concept of “boss” shifts. True leaders aim for equality rather than hierarchy. Both the CEO and the CPO hold equal status, without one being superior to the other. While the CEO’s responsibilities may be broader, it doesn’t imply […]
Kamil’s upcoming book, Chief Purpose Officer (CPO), presents the transformative role of the CPO as the architect of leadership, tasked with designing a new leadership framework for organisations. A key focus is on how this role redefines traditional models, promoting purpose-driven, value-based leadership. The book’s core message underscores the urgent need to move beyond the […]
Closely monitoring the synergy between the purpose of the business and its final impact. This is the central task of leaders, namely Chief Purpose Officers, CPOs.
