Unmasking Purpose: The Global Hunt for the Real 1%.

Over the past three months, we have embarked on a global search to identify the top 1% of organisations whose purpose, culture, and measurable impact are driven by genuine meaning—not marketing. Along this journey, we uncovered a sobering truth: behind the many purpose statements and polished certifications, too many companies still fall short of the […]

Why the CEO Cannot Be the CPO

The Chief Purpose Officer’s role is far too important to be folded into the CEO’s overflowing plate. The CPO isn’t totally separate from the Chief People Officer or the Head of HR — in many ways, they bridge both. The CPO is tasked with: To achieve this, a Purpose Department should exist — a dedicated […]

Why the Chief Purpose Officer Is a Must-Appoint Role for the Top 1% Businesses

Kamil Toume, author of Chief Purpose Officer and Founder of Purpose Vanguards, argues that the world’s leading businesses are no longer run by managers—they’re led by meaning-makers. For the top 1%, appointing a Chief Purpose Officer (CPO) is no longer optional; it’s a strategic necessity. In an era defined by disruption, disconnection, and rising expectations […]

Who Champions the Shift from Management to Impactful Leadership

The future doesn’t belong to managers of process — it belongs to leaders of purpose.To those willing to trade control for connection. Efficiency for empathy. Compliance for commitment. As Chief Purpose Officers, we champion a fundamental shift: From management thinking rooted in the old factory brain — hierarchical, transactional, mechanical —  To human-centred leadership focused […]

🚀 What Is A CPO- Chief Purpose Officer?

A CPO – Chief Purpose Officer – is not just a title. It’s a transformational leadership role. A purpose-driven leader who reveals and articulates the true DNA of the organisation: its purpose. Once the CPO is on board, the journey begins with developing the organisation’s leaders first—empowering them to tap into their highest potential and […]

A Great Purpose Statement Drives Action and Impact

Most visions and purposes start as fuzzy statements—broad, uninspiring, and often lacking clarity. What separates leading organisations from non-leading ones is how they refine and translate that vision into a clear, actionable purpose statement. A true purpose-driven organisation doesn’t just declare what it believes in—it aligns its actions and impact to make that purpose a […]

From Managers to Leaders: The CPO’s Transformation

In this post, Kamil Toume, author of the upcoming book “Chief Purpose Officer” set to release on March 31, 2025, emphasises the critical need for organisations to abandon outdated managerial mindsets. Toume stresses that this shift is essential for effectively fulfilling the Chief People Officer (CPO) role in today’s evolving business landscape. The author argues […]

 The Chief Purpose Officer: The Key to impactful Leadership

Is your organisation stuck in an outdated managerial mindset? It’s time to unlock transformational leadership and command real impact! 💡✨ In Chief Purpose Officer, Kamil reveals the game-changing shift every organisation must make—moving beyond outdated management to a purpose-driven future. The secret? Empowering a Chief Purpose Officer (CPO) and establishing a Purpose Department to elevate […]