Social media has accelerated the emergence of sellers everyday around the world. People are not showing up on social media to voice their opinions, express ideas or to educate the public, they want to sell something. Although there is nothing wrong with that, their credibility is largely diminished due to the very fact of their […]
One of the most fascinating books that I have ever read is Good Strategy, Bad Strategy” by Richard Rumelt which pinpoints the kernel of a great strategy. Identifying the challenge facing the organisation is a must-have exercise to draw the right course of action. Most managers, senior managers and executives confuse strategy with planning and […]
If businesses are judged by the amount of money created, then the metric is revenue. If they are judged based on the ability to make a positive change in people’s lives, then the metric is the purpose of the business.
Branding is not the marketing tricks and tactics that are performed to attract more customers. Branding aims at reflecting the identity of the brand. The brand reputation will be exposed if the brand does not demonstrate the value that generates and the impact, it creates. The brand is not just a product or service, […]
Most companies’ CEOs, executives, and managers spend long hours behind closed doors to steer and advance the ship. Many complicated graphs, presentations, and a thick pile of papers are employed to invent the competitive advantage that will make them different and unique. They want to unravel the secret recipe that will transform their business to […]
In chessboard, the army moves to capture the opponent’s pieces. When the opponent’s king is checkmated, the game is over. The ranks from the lowest to the highest in the army die to protect the king. This contradicts the rules of true leadership where the king, namely the leader should frontline the battle and strive to face […]
It is difficult for any army to wage and win a war by attacking the enemy at all fronts. This is impossible logistically and strategically. Similarly, how many marketing fronts are needed to market the business and win customers? How many social media channels? Twitter, Facebook, LinkedIn, Instagram or YouTube, etc. Most businesses are stationed […]
Today, most people are stuck in an emotional and psychological struggle. The struggle is that their peers got more views and likes. Comparison is the new disease. 99 % of the content on the internet is of low quality. Everyone wants the market attention. It is not the attention that matters, it is the […]
Every one wants to talk, sell and offer something to people, a product, a service or an advice. There is nothing wrong with that, but when you decide to do that, try to offer and create value for people. Covid-19 has pushed more people to find a living online which is totally understandable. The problem […]
Business transformation does not mean digitalizing your operation and cutting cost through dismissing staff. Most businesses have started or would start transforming their business models due to the current pandemic. It is very important to remember that developing and transforming the business start with upgrading the leadership mindset which is more important than upgrading the […]
