Who is the boss? Who reports to whom? In organisations striving to eliminate the top-down approach, the concept of “boss” shifts. True leaders aim for equality rather than hierarchy. Both the CEO and the CPO hold equal status, without one being superior to the other. While the CEO’s responsibilities may be broader, it doesn’t imply […]

Moving from control to empowerment, from efficiency to engagement, and from rigid hierarchy to genuine collaboration. This isn’t about simply being ‘nice’—it’s about unleashing productivity, loyalty, and creativity through a more human-centered approach. To move forward, management must evolve into true leadership, defined by purpose, adaptability, and respect. By moving beyond outdated norms, we create […]

The problem can be likened to the difference between today’s smartphones and the basic Nokia mobiles from 20 years ago. Both types of phones send and receive messages, but their functionalities and the way they are used are worlds apart. Similarly, business schools may still teach leadership, but their methods are outdated and no longer […]

Branding is not just about colors and logos; it is the true identity of the company. Most executives confuse branding with sales and sales with marketing. Branding is derived from the purpose of the business. When you look at any given brand, it conveys the image of the business, their core values, and what they […]

When stuck in a purely managerial mindset, individuals may prioritise short-term goals, task-oriented thinking, and rigid structures, which can stifle creativity and limit employees’ potential. Leadership requires a shift in mindset that emphasises emotional intelligence, purpose-driven actions, and a broader perspective that sees employees as valuable contributors with unique talents. This shift from management to […]

Kamil’s upcoming book, Chief Purpose Officer (CPO), presents the transformative role of the CPO as the architect of leadership, tasked with designing a new leadership framework for organisations. A key focus is on how this role redefines traditional models, promoting purpose-driven, value-based leadership. The book’s core message underscores the urgent need to move beyond the […]

There is a significant difference between running a small business and being an entrepreneur. Entrepreneurship goes beyond simply managing inventory and selling products like groceries. While starting such a business certainly requires valuable skills, it isn’t typically considered entrepreneurship. To understand the distinction, it’s important to define entrepreneurship clearly: it is about striving to solve […]

Being a visionary and a leader often go hand in hand. Visionaries are those who see possibilities that others may overlook, often having an innate ability to imagine a future that breaks away from the current norm. When this visionary thinking is paired with leadership, it creates a powerful combination.

The brand serves as the most visible and immediate representation of an organization’s identity, values, and mission. It communicates to customers, employees, and stakeholders what the organization stands for, its purpose, and how it differentiates itself. A strong, purpose-driven brand not only conveys the essence of the organisation but also helps build trust, loyalty, and […]