The Apple logo on an iPhone, the swoosh on Nike shoes, and countless other examples are signs of branding, not marketing. People often confuse the two, but they are distinct concepts. Here’s the difference: Branding: Branding is about creating an identity. It’s the process of defining who you are as a company—your values, mission, and […]
It’s true that much of the structure around us—social norms, institutions, and even some rules—can feel like they were created without a nuanced understanding of human potential or creativity. Nonconformists, in this context, often challenge outdated systems and pave the way for innovation and progress. However, true leadership isn’t just about rejecting norms; it’s about […]
Most business leaders and executives misunderstand the essence of business. While making money is undoubtedly a core objective, long-term success in the market demands more. It requires a strong focus on building brand strength and ensuring the business consistently creates and delivers value. This approach is key to driving profitability and achieving sustainability over time. […]
While AI is invaluable for streamlining tasks in today’s world, what we truly need is more emotional intelligence (EQ). This is the essential skill many have lost, as people increasingly interact in disconnected, robotic ways. Social media has eroded natural social skills, and AI only exacerbates the problem. I often meet individuals whose social and […]
The purpose of writing or posting isn’t just to write for its own sake. It’s about capturing your ideas and educating others on what you stand for as a writer or author. I focus on leadership because today’s model prioritises management over true leadership. Redefining this concept is essential.
Moving from control to empowerment, from efficiency to engagement, and from rigid hierarchy to genuine collaboration. This isn’t about simply being ‘nice’—it’s about unleashing productivity, loyalty, and creativity through a more human-centered approach. To move forward, management must evolve into true leadership, defined by purpose, adaptability, and respect. By moving beyond outdated norms, we create […]
The problem can be likened to the difference between today’s smartphones and the basic Nokia mobiles from 20 years ago. Both types of phones send and receive messages, but their functionalities and the way they are used are worlds apart. Similarly, business schools may still teach leadership, but their methods are outdated and no longer […]
Branding is not just about colors and logos; it is the true identity of the company. Most executives confuse branding with sales and sales with marketing. Branding is derived from the purpose of the business. When you look at any given brand, it conveys the image of the business, their core values, and what they […]
When stuck in a purely managerial mindset, individuals may prioritise short-term goals, task-oriented thinking, and rigid structures, which can stifle creativity and limit employees’ potential. Leadership requires a shift in mindset that emphasises emotional intelligence, purpose-driven actions, and a broader perspective that sees employees as valuable contributors with unique talents. This shift from management to […]
There is a significant difference between running a small business and being an entrepreneur. Entrepreneurship goes beyond simply managing inventory and selling products like groceries. While starting such a business certainly requires valuable skills, it isn’t typically considered entrepreneurship. To understand the distinction, it’s important to define entrepreneurship clearly: it is about striving to solve […]
