Unmasking Purpose: The Global Hunt for the Real 1%.

Over the past three months, we have embarked on a global search to identify the top 1% of organisations whose purpose, culture, and measurable impact are driven by genuine meaning—not marketing. Along this journey, we uncovered a sobering truth: behind the many purpose statements and polished certifications, too many companies still fall short of the authentic, values-based leadership our world urgently needs.

We are now approaching a select group of extraordinary purpose pioneers in each country—organisations that truly exemplify purpose in action and tangible impact. These changemakers will be featured as compelling case studies in our inaugural global publication, The World’s Most Impactful Purpose-Driven Businesses, launching on March 2, 2026.

Click here to find out more.


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