Kamil Toume, author of Chief Purpose Officer and Founder of Purpose Vanguards, argues that the world’s leading businesses are no longer run by managers—they’re led by meaning-makers. For the top 1%, appointing a Chief Purpose Officer (CPO) is no longer optional; it’s a strategic necessity. In an era defined by disruption, disconnection, and rising expectations from employees and society, the CPO ensures that purpose is not a slogan, but the organisation’s operating system.

Kamil calls for a dedicated Purpose Department to work alongside the CPO—embedding purpose into culture, leadership, and business growth. He believes that while the majority still cling to outdated management thinking, the top 1% are stepping forward to lead with clarity, conviction, and human impact.