In today’s rapidly evolving business landscape, the roles of CEO (Chief Executive Officer) and CPO (Chief Purpose Officer) often intersect, but they serve distinct purposes.

The CEO is responsible for overall business strategy, growth, and financial success. The CPO, on the other hand, ensures that purpose is embedded at the core of the organisation, aligning vision, culture, and impact.

So, can the CEO also be the CPO? Or it’s a distinct role.

Stay tuned for The CPO Book to explore this in depth.