Most business leaders and executives misunderstand the essence of business. While making money is undoubtedly a core objective, long-term success in the market demands more. It requires a strong focus on building brand strength and ensuring the business consistently creates and delivers value. This approach is key to driving profitability and achieving sustainability over time.

If you understand this equation, leadership will yield positive results for everyone involved. Otherwise, the formula becomes unbalanced, leading to inefficiencies and missed opportunities.