Business Schools Are Stuck in the Rotary Phone Era

The problem can be likened to the difference between today’s smartphones and the basic Nokia mobiles from 20 years ago. Both types of phones send and receive messages, but their functionalities and the way they are used are worlds apart. Similarly, business schools may still teach leadership, but their methods are outdated and no longer fit for purpose in today’s ever-evolving landscape.

In many institutions, leadership education still emphasises rigid hierarchies, control mechanisms, and profit maximisation. Courses focus on analytical frameworks and case studies from the past century, with little room for developing the soft skills essential for modern leadership, such as emotional intelligence, empathy, and purpose-driven management.

In essence, these schools are teaching students how to manage an industrial-era business, with its assembly lines and hierarchical structure, rather than how to lead in today’s fast-paced, decentralised, and innovation-driven environment. It’s akin to teaching someone how to use a rotary phone in the age of AI.


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