Branding is not just about colors and logos; it is the true identity of the company. Most executives confuse branding with sales and sales with marketing. Branding is derived from the purpose of the business. When you look at any given brand, it conveys the image of the business, their core values, and what they represent in the market.

Branding is about creating a unique identity for a business. It represents who the company is, what it stands for, and the emotional connection it builds with its audience.

Marketing refers to the activities a company undertakes to promote its products or services to potential customers. It includes strategies and tactics aimed at driving awareness and sales.