Social media has accelerated the emergence of sellers everyday around the world. People are not showing up on social media to voice their opinions, express ideas or to educate the public, they want to sell something. Although there is nothing wrong with that, their credibility is largely diminished due to the very fact of their prudent selling strategy.

Show up to add value. Try it and you will gradually notice how people will be drawn to your offering. It takes time to build this habit. Try win-win and you will certainly win, cling to win-lose and you will lose. It is a simple human-human strategy.