One of the most fascinating books that I have ever read is Good Strategy, Bad Strategy” by Richard Rumelt which pinpoints the kernel of a great strategy. Identifying the challenge facing the organisation is a must-have exercise to draw the right course of action.

Most managers, senior managers and executives confuse strategy with planning and goal setting. There is a huge difference. A good strategy starts with diagnosing the problem, the big challenge then set the action plan to overcome it.

What is your strategy? In other words, what is your challenge?