It is difficult for any army to wage and win a war by attacking the enemy at all fronts. This is impossible logistically and strategically. Similarly, how many marketing fronts are needed to market the business and win customers? How many social media channels? Twitter, Facebook, LinkedIn, Instagram or YouTube, etc. Most businesses are stationed on all social media platforms to gain popularity and target more customers. They are attacking on all fronts. The problem is that they have poor concentration which largely impacts the quality of their communication.

The best strategy is focus. Focus is king. It means concentrated efforts towards a goal or a milestone. Being distracted at different battlefronts depletes your combat power. Concentrating, magnifying and focusing a beam of light at one single point causes a flammable object to set fire.