Do not confuse it. Marketing vs sales.

  Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]

Are you number one or two?

In business, there is a huge difference between number one and the rest of the numbers. Being number one means you are the captain of your ship. Marching first entails responsibility, managing risk, navigating the business, guiding people, looking after them, paying their wages and a lot of things. Simply, you job is to lead […]