Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]
Whether in business or when having a causal conversation with someone, over persuasion belittles the value you are trying to add or create. Be bold, clear and quick to the point when you voice your ideas, insights and offerings, if yours are similar and correspond with theirs, the real conversation starts. If over doubters are […]
Today, most people are stuck in an emotional and psychological struggle. The struggle is that their peers got more views and likes. Comparison is the new disease. 99 % of the content on the internet is of low quality. Everyone wants the market attention. It is not the attention that matters, it is the […]
They start with big smiles and handshakes; can I stop you for a second please? All of us encounter the annoying salespeople who walk the streets trying to sign us up for regular direct deposits. This kind of street selling is the foolishest selling technique ever existed. Street selling is not only salesy but annoying […]
A great customer service becomes greater when the customers are no longer viewed and treated as paying customers. It all starts with eliminating the idea of “Paying customers” from the minds of the customer service agents and officers. The responsibility hinges on the leaders’ shoulders to advocate the right leadership approach in the whole organization. […]
Last week, a friend of mine from Turkey messaged me an Instagram post showing someone who went very crazy and silly in talking about the loss of his love. The man’s video went viral in seconds on social media hitting millions of views and likes. My friend’s question was why shallowness and silliness today are […]
Rarely do we find purposeful and educational content, tweets, retweets, DMs on the web and all sorts of social media channels that educate people.
Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.
Manipulating the human psychology to drive certain buying behaviors is the marketing strategy of most companies.
The concept of customers are always right is one of the most misleading mottos ever used in business. Customers are human beings and human beings can be right, wrong, dishonest, unrealistic and so on.