Striving for mediocrity, do the opposite.
Fear kills and saps creativity. Fear feeds the status quo and makes it unchangeable and unchallengeable.
Tag: purpose
Marketing is about purpose and purpose is the brand.
Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.
What makes a great purpose in business?
Defining the final impact of the business determines the greatness of its purpose and its genuineness.
What is your purpose?
Purpose is not a plan or goal that is changeable and replaceable if it does not work or accomplished. Purpose is your unique DAN which is uncopiable, unmatchable and unchangeable.
Measuring the business impact
Is it the entrepreneur desire to make money or an impact? What is the primary motivation for any entrepreneur? Making money or making an impact. Coming up with the answer to this question determines the source of inspiration for the entrepreneur.
How I think about leadership in business
The missing link in most organizations around the world is the absence of the purpose language that its absence reinforced the continuity of the factory model of management and spurred the process of dehumanization.
In the era of purposelessness
Most entrepreneurs and leaders fail because they are purposeless. And purposeless leaders create purposeless businesses, hire purposeless people and make purposeless and valueless products
