Fear kills and saps creativity. Fear feeds the status quo and makes it unchangeable and unchallengeable.
Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.
Defining the final impact of the business determines the greatness of its purpose and its genuineness.
Purpose is not a plan or goal that is changeable and replaceable if it does not work or accomplished. Purpose is your unique DAN which is uncopiable, unmatchable and unchangeable.
Is it the entrepreneur desire to make money or an impact? What is the primary motivation for any entrepreneur? Making money or making an impact. Coming up with the answer to this question determines the source of inspiration for the entrepreneur.
The missing link in most organizations around the world is the absence of the purpose language that its absence reinforced the continuity of the factory model of management and spurred the process of dehumanization.
Most entrepreneurs and leaders fail because they are purposeless. And purposeless leaders create purposeless businesses, hire purposeless people and make purposeless and valueless products