Re-humanising Capitalism

Businesses that exist to provide solutions to the problems that are facing the society will enable people to use the common moral sense to discern businesses that make the positive impact from those which do not. It is about addressing a social issue with a business model. It is a higher kind of capitalism. It is capitalism as it was ultimately meant to be, meeting important needs, not incrementally competing for trivial differences in product attributes and market share

The real competitive advantage in any business is one word only, which is “people”.

The failure of most businesses stems from their inability to determine why they exist. What are they trying to achieve? Most businesses talk about their competitive advantages or unique selling points, but what they call a competitive advantage is vague and can hardly be understood. Essentially, a competitive advantage is how they gain superiority over […]