What really matters in creating, building and achieving something great are the actions not the words. Purpose is an action not contemplating statement. Most companies envision building a better world, but their actions contradict their words. They lack the fuel to do that. Vision entices the imagination, purpose propels action. In other words, actions speak […]
The confusion over the difference between purpose, vision, mission and goals has led most businesses to develop an organizational fatigue. They operate in a labyrinth. If the destination is wrong, setting goals and measuring progress do not work. Let’s quickly clear the confusion and redefine the definitions.