Inspiration is putting the ideology into action

Nelson Mandela, a symbol of the struggle against apartheid in South Africa has been a source of inspiration (not motivation) for people around the globe. Mandela did not write fluffy statements and announce aspirational slogans about the importance of campaigning against the apartheid; he spent 27 years in jail as a political prisoner for that […]

Manipulation has become a profession.

In a world of academia where the chartered institute of Marketing, CIM” defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Also, CIM adds up that successful marketing depends upon addressing many key issues. These include: What is a company going to produce? How much is it going to […]