Nelson Mandela, a symbol of the struggle against apartheid in South Africa has been a source of inspiration (not motivation) for people around the globe. Mandela did not write fluffy statements and announce aspirational slogans about the importance of campaigning against the apartheid; he spent 27 years in jail as a political prisoner for that […]
Purpose is not a plan or goal that is changeable and replaceable if it does not work or accomplished. Purpose is your unique DAN which is uncopiable, unmatchable and unchangeable.
The missing link in most organizations around the world is the absence of the purpose language that its absence reinforced the continuity of the factory model of management and spurred the process of dehumanization.
To lead people and hold the position of leader is first to face the danger for the people in your custody, not to sacrifice them for the perks of the position you hold”.
In a world of academia where the chartered institute of Marketing, CIM” defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Also, CIM adds up that successful marketing depends upon addressing many key issues. These include: What is a company going to produce? How much is it going to […]