Purpose speaks louder than words

What really matters in creating, building and achieving something great are the actions not the words. Purpose is an action not contemplating statement. Most companies envision building a better world, but their actions contradict their words. They lack the fuel to do that. Vision entices the imagination, purpose propels action. In other words, actions speak […]

Purpose vs vision, mission and goals

The confusion over the difference between purpose, vision, mission and goals has led most businesses to develop an organizational fatigue. They operate in a labyrinth. If the destination is wrong, setting goals and measuring progress do not work. Let’s quickly clear the confusion and redefine the definitions.

Goodbye and Hello

Remembering the ups and downs of 2019 and reflecting on the new projects, plans and challenges in 2020 help us to better understand where we stand now, and we are determined to do in the future.  As we are saying “Goodbye” to 2019 and hello to 2020, it is important to carefully envision the future […]